Case: Club Med (A)

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Title: Case: Club Med (A)

Essay Details:

Subject: Business

Author: Jason C

Date: January 3, 2015

Level: University

Grade: B

Length: 2 / 335

Essay text:

By then, the only major difference that Club Med maintained was the fact that their price did not include drinks. In Jamaica in the late '70s, executives founded the chain that would evolve into SuperClubs. They began by targeting Club Med's weaknesses, rooms too Spartan, the price didn't include liquor, and the fact that some people found activities too regimented and the mealtimes inflexible. So the new resorts offered better rooms, included drinks, and gave guests more flexibility. Soon other all-inclusive were sprouting around the Caribbean. The chain that became Sandals launched in 1981. Club Med built a healthy business in the '60s and '70s catering to singles...

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