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Case Brief Starbucks Delivering Customer Service

Case Brief- Starbucks: Delivering Customer Service

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Title: Case Brief- Starbucks: Delivering Customer Service

Essay Details:

Subject: Business

Author: Bobby V

Date: January 4, 2017

Level: University

Grade: A

Length: 3 / 630

Essay text:

Global Marketing Sales Organization builds up for better marketing strategy. Pros: • Looks at big picture: It helps Starbucks has consistent brand image around the world. • Information integration: Collecting data from every piece of information to help managers make right decision for all stores and customers. Cons: • Cannot meet regional expectation: For example, Hispanic, Cuban-American or Asian may have different wants from Starbucks. 2. Focusing on customer satisfaction enhancement: Providing light food, drive through service, or designing different atmosphere in different location to fit certain culture are ways to satisfy customers...

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