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She earned good returns on her investment and made profits.
However Lately, Tamara’s sales figures have started declining slowly. This has hurt her profitability and Tamara had flat sales figures and there was no further growth. The profits declined and there was significant decline in demand for Nike as a brand.
Tamara tried to manage the declining sales by selling running accessories ankle weights, T-shirts, water bottles, etc and she also tried offering more choices in athletic shoes for serious walkers.
But all these efforts did not help much because other stores in the neighbourhood offered them at a lower price...
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