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Essay text:
In 2008, the company was recognized by FORTUNE magazine as one of the “100 Best Companies to Work For”.
Key Marketing Issues:
International marketing: International marketing is the application of marketing principles across the borders of countries. Since Mattel, Inc. sells products in over 150 nations, the company has to advertise their products in those countries and therefore actively participates in international marketing.
Importing: Importing means purchases goods and services from a foreign source. Mattel, Inc. imports stereoscopes from Mexico and China to be used in the ViewMaster products because there is no U...
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