Cas Primas

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Title: Cas Primas

Essay Details:

Subject: Business

Author: Katherine C

Date: November 21, 2012

Level: University

Grade: B

Length: 3 / 662

Essay text:

L’accord de distribution exclusif signe avec un groupe chinois dynamique lui permet une grand maitrise et connaissance du marche indonesien, de la culture, des devises et de la langue parlee. Prima ne vend qu’a un seul client, son distributeur ce qui la dispense de gerer differents flux de distribution. Or, Prima est totalement dependante de son distributeur et le distributeur dependant de l’activite de la firme, celle-ci doit donc avoir en permanence une activite fructueuse. Etant dependante d’un seul distributeur, Prima prefere jouer la securite sur le marche Indonesien avec PTH. Cependant, ce mode de distribution exclusive l’empeche de s’etendre sur toute l’Asie avec plusieurs distributeurs...

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