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Essay text:
More research is going to have to be conducted to see if not keeping things as they are will even be necessary in the long-run since it was decided in the beginning that Lea-Meadows would retain its own identity and brand names.
Some research that would need to be conducted is as follows:
1. What is each company's market share within their respective industries? Within the furniture industry as a whole? Could combining the two companies create a larger market presence or are they better left as individuals?
2. Since it is stated that consumer spending on wood furniture is cyclical based on consumer factors, what is the current position within the cycle and what is ost likely the next section of the cycle-downward or upward trend? How does the cycle of upholstered furniture and Lea Meadows complement or compare with Carrington's? Is either company's name enough to carry it without its current sales representatives?
3...
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