Cars

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Pre-written Papers:

Title: Cars

Essay Details:

Subject: Business

Author: Marie D

Date: February 15, 2014

Level: College

Grade: A

Length: 1 / 223

Essay text:

The following figure demonstrates the positioning of auto manufacturers within a global context. The brand that our group chose to assess is BMW. BMW, which stands for ‘Bayerische Motoren Werke’, is a major European manufacturer of luxury cars. The headquarters of this multinational corporation (BMW Group) is in Munich, Germany. The company has built substantial brand equity over the years through the continuous branding efforts for high quality products. BMW is a manufacturer of luxury cars. The luxury car category includes both traditional and functional luxury cars. U.S. manufacturers like Cadillac mainly produce traditional luxury cars...

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