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Currently, Carrington employs 10 full time salespeople and two regional sales managers, which are paid in a base salary, and a small commission based on sales. In 2002, Carrington had $75 million in sales, and the company spent $3.675 million in advertising, or 5% of 2002 sales. On average, furniture companies spend 3.5% of their sales in advertising.
The household furniture industry is divided into three categories: wood, upholstered, and other (ready-to-assemble furniture). In 2002, the sales in the furniture industry were estimated to be $23.9 billion at manufacturer?¦s prices, where 48% of the furniture industry sales were household wood furniture...
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