CArrefour

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Title: CArrefour

Essay Details:

Subject: Business

Author: Jason T

Date: February 25, 2015

Level: University

Grade: B

Length: 5 / 1226

Essay text:

They opened their first store on the year of 1960 in Annecy, Haute-Savoie. The history of Carrefour can't be tracked only focusing on Carrefour itself, is has to be tracked following at the same time the history of their best business partner Promodes. Through history Promodes and Carrefour have been competitors in the food-retail market but any of those companies were not successful until their alliance in 1999. In 1963 Carrefour opened their first hypermarket surprising the world with this new concept, meanwhile Promodes in 1972 introduced the concept of "convenience store" to the food market...

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