CARNIVAL CRUISES

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Title: CARNIVAL CRUISES

Essay Details:

Subject: Business

Author: Shonda H

Date: June 28, 2014

Level: University

Grade: A

Length: 7 / 1816

Essay text:

Carnival also hopes to attract a larger percent of the vacationing market and increase their number of repeat customers. - One strategy is acquiring new cruise lines and building new ships. They are particularly interested in Asia and the European markets. Another effective strategy is the high quality of the service. This results in customer satisfaction, which leads to new and repeat customers. Another strategy is the economies of scale. Carnival is trying to increase the size of the company so that they can have the lowest break-even point in the industry. - Carnival is now building superliners...

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