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Essay text:
on September 11, 2001, customers for cruises dropped out of the market. The 2002 bookings were down 9%. Everyone in the industry was affected and led to several bankruptcies.
Carnival Cruise Lines, Inc. was founded by Ted Arison in 1972. From its inauspicious beginning, Carnival became known for fun-filled Caribbean cruises. Ted retired in 1990 as Chairman. His son, Micky Arison, CEO, then became Chairman. Carnival is considered a “Controlled Foreign Corporation” (CFC), which exempts shipping operations of a corporation from income tax.
Much of Carnival’s success is attributed to its marketing program directed toward the young, fun-seeking, first-time cruiser...
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