Carnival Cruise

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Title: Carnival Cruise

Essay Details:

Subject: Business

Author: Joe L

Date: December 11, 2015

Level: University

Grade: A

Length: 2 / 414

Essay text:

By obtaining Holland American, Carnival would now have a different brand of customers, given Holland American's focus was higher income customers, Carnival could continue its growth in a new market. Carnival purchased another rival in 2001 stock holders accepted Carnivals offer to purchase Princess Cruises. This particular encounter was a exceedingly important victory for Carnival. Royal Caribbean had made a counter offer, if they were to obtain, the Princess Cruise line it could mean trouble for Carnival. This merger would make Royal Caribbean the more prevalent player, in the cruising industry...

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