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Essay text:
From the interview with John Barrows, VP of Communications for Cendant, we found the following comments important to our analysis of the car rental industry and Cendant's strategy with respect to pricing:
? Mr. Barrows believes that the pricing strategy for Hertz is very similar to Avis and Budget. He challenged us to research whether Hertz also prices car rentals based on country of origin. Based on Mr. Barrows' suggestion, we discovered different pricing for country of origin using the foreign websites of Hertz.
? Cendant's pricing strategy for Budget and Avis is only influenced by
competition and branding in the country of origin...
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Common topics in this essay:
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