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Essay text:
The key topics covered here are the market history, market segments, market performance, market players, market structure and the behaviors of competing firms. The second part of this essay rationalizes the effects of the factors specified in the article, and goes beyond to identify other factors that are relevant to the eventuation of the industry. This final part of this essay recapitulates the forces that drive, restrain, threaten or provide opportunity for the industry by way of the SWOT principle, and concludes with recommendations on how firms may compete in light of these forces. (Total word count = 5089)
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