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SAII grew rapidly in its first years due to the semiconductor industry boom. As the industry began to slow down, SAII watched its revenues fall by 40%. SAII survived the decrease in revenues by cutting costs and freezing capital expenses. Shrewdly, SAII continued its research and development efforts and developed the IC 1032, a specialized chip used in data embedded mobile phones (Scenario, 2008. University of Phoenix). Hal Eichner, SAII Chairman, has a two point strategy for the company: increase market share and keep pace with technology by expanding the existing digital images market sharing and enter the wireless communication market...
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