Canon Case

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Title: Canon Case

Essay Details:

Subject: Business

Author: Arthur N

Date: June 13, 2017

Level: University

Grade: A

Length: 8 / 2148

Essay text:

Each business unit had its own decision-making function. This strategy allowed Canon to sell their product locally and improve the customer base as well as the quality of the product before moving to foreign markets. By doing this, Canon had the opportunity to collaborate with U.S. companies to market and sell the photocopiers. Another key success factor was its advertising strategy, designed to promote the brand and make Canon a household name. This approach meant that the name itself could demand and sell at a higher price. Sponsorship of major sporting events also helped keep the company in the public eye...

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