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Essay text:
23,871,000 16.79%
Sun Life Financial 21,918,000 15.41%
The Manufacturers Life Insurance Company 20,574,000 14.47%
The Canada Life Assurance Company 6,045,000 4.25%
Source: 2008 Canadian Key Business Directory (Mississauga: Dun & Bradstreet Canada, 2008), [multiple pages].
The size of the industry demonstrates that the life insurance industry is quite large. With the top five companies having multi-billion dollar revenues it shows how large the companies that deal with life insurance can be. The market share is evenly spread between the top firms. Manulife is clearly ahead of Great West Life Co and Sun Life Financial but it is possible that the smaller of the top insurance companies could catch up...
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