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Semel believes that by expanding Yahoo!'s services and expanding broadband access, Yahoo! customers will stay on Yahoo!'s website and spend increasing amounts of time and money (795). Yahoo!'s biggest obstacle lies in its competition in the form of Google, AOL, and MSN. Google has dominated the search market which is a large portion of the revenue for an Internet provider. Yahoo! has diversified its services to offset the losses in the market for search engines and the accompanying advertising revenue. Yahoo!'s greatest challenges are to expand its market share and continue delivering returns to its shareholders...
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