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Campbell Soup Company

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Title: Campbell Soup Company

Essay Details:

Subject: Business

Author: Bernita H

Date: January 6, 2014

Level: University

Grade: A

Length: 6 / 1566

Essay text:

Case Introduction Our case is in 1987~8. Its saales of $4.5 billion(75% U.S and Canada and 25% overseas) came from soup products, (where Campbell's U.S market share was approximately 60%) spaghetti products, canned vegetable juices, forzen dinners, bakery products, and new enterprises in 1987. With $1.6 billion of its 1987 revenues coming from soup products, Campbell dominated two of the three primary segments of that market. condesed soup, ready to serve(RTS), dry soup. By the late 1970s the technology had improved to the point where prices were falling rapidly. Formerly found only in large industrial applications, microwave ovens (often referred to informally as simply "microwaves") were increasingly becoming a standard fixture of most kitchens...

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