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Campbell Soup Company

Campbell Soup Company

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Title: Campbell Soup Company

Essay Details:

Subject: Business

Author: Timmy W

Date: August 10, 2016

Level: University

Grade: A

Length: 2 / 391

Essay text:

They were designed to assist in lowering consumers' cholesterol, blood pressure and blood sugar. Before introducing the product to the market, it was tested by consumers in Ohio. Just as Campbell Soup Company had promised, the IQ meals assisted these consumers with lowering their high cholesterol, high blood pressure and high blood sugar levels. Although it appeared to be the perfect product for the perfect market, once Campbell's clinical tests were complete it was not warmly received. Soon, sales results in Ohio began to diminish and IQ's $20M budget was reduced to a mere $13M. Finally, with the assistance of new management team representatives, the product was sold...

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