Campbell Soup Co.

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Title: Campbell Soup Co.

Essay Details:

Subject: Business

Author: Margaret F

Date: October 8, 2013

Level: University

Grade: A

Length: 4 / 978

Essay text:

The following are the different strategic approaches taken by each CEO for the international division: Gordon McGovern: McGovern's overall strategic focus was to introduce as many new products as possible. To do this, he encourages his employees to be knowledgeable and creative, and emphasized that it was okay to fail. To encourage his developing products team, he provided them with a very high budget for R&D and marketing. Instead of focusing on cost reduction, he was more concerned with having a greater sales & marketing budget. Part of his strategy was also acquiring small, fast-growing food companies...

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