Campbell Soup Case

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Title: Campbell Soup Case

Essay Details:

Subject: Business

Author: Ruth R

Date: June 23, 2017

Level:

Grade: A

Length: 1 / 240

Essay text:

The company hunted for what they called “implied endorsement” of hospitals, health-maintanence organizations and insurers, which could then target their thousands of members by direct mail. The company also convinced the Cleveland Clinic in Ohio to hand out meals and promotional material to its heart patients. It is imperative that organizations choose optimal markets to segment and target for their products/services. When examining management's decision to target the health-food product- market, Campbell should have taken an in-depth look at the market segment to determine if it was a reasonable segment to select...

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