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Essay text:
Cameron is interested in forming a startup company, Cameron Consulting. This new entity would have four distinct yet complimentary divisions: Wellness, Nutrition, Education, and Supplement development.
The first step in any marketing plan is to conduct a survey of the market place to determine if there is a need for the proposed product or service. The market survey for Cameron Consulting revealed some interesting results. First, corporate wellness is an industry in the growth stage, and there is room in the market for more wellness programs because of data released by the American Heart Association, which indicates American Businesses lose $32billion annually due to chronic illness such has heart disease, and diabetes...
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