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Essay Details:
Essay text:
In 1999, CAH had sold 1,054 hoists and had sales of $9,708,000 about 60 percent of sale were to the U.S and 40 percent remained to Canada
Recently the major project and problem is that Mark Cammar, President of CAH, determine what marketing strategies should be implemented for this move to the European market in 2001 from these options such as, licensing, joint venture and direct investment, in order to succeed in this business in the future.
Recommendations & Implementation:
To enter the European market, the manager has to look at all aspects of CAH and pin pointing what strategies to be implemented upon, there are already some alternatives in the company??s list that the manager can adopt, and alternative evaluation should be considered (Exhibit 1)...
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