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I would imagine that if the group became successful there would be individuals that would continue to operate the business.
C. Industry and Market Analysis
1) Analysis of Competitors - Note! This analysis assumes there is no significant impact of computer based/generated calendars in the marketplace.
a. Objectives- Currently the company that provides a free calendar receives its income from advertising on the calendar. So, we can believe that the objective is to provide a basic product, and spend as little as possible to place the product in the market.
The commercial "Mall" competition has the objective of providing a product that caters to as much of the market as possible by having a great deal of diversification in their product mix, thus paying a premium price for the niche product...
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