calyx corolla

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Title: calyx corolla

Essay Details:

Subject: Business

Author: Phyllis B

Date: April 28, 2015

Level: University

Grade: A

Length: 5 / 1278

Essay text:

The most immediate challenge presented in the case itself is their desire to grow the business and reach more customers. Specifically, the management is considering a major advertising campaign to go head-to-head against FTD. However, this masks a deeper challenge, and C&C's real problem. Their problem is that they aren't entirely clear who their customers should be ? in other words, is the mass market approach of FTD really the best match to their product? As a small company, they need to figure out the best way to use their scarce marketing resources, to reach customers who are the best target for their offerings...

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