Calyx & Corolla

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Title: Calyx & Corolla

Essay Details:

Subject: Business

Author: Earlene H

Date: February 28, 2013

Level: University

Grade: A

Length: 6 / 1775

Essay text:

Calyx needs to determine what actions it should take to make a profit and grow its business. II. Solution Possibilities Calyx's objective is to position and market its flower business to fully utilize its competitive advantage to reach its profit and growth potential. To accomplish this objective, Calyx must determine whether it can effectively target potential buyers who patronize florists and other retailers versus mail order. The retail plant and flower industry in the U.S. is a $9 billion per year industry. The industry has grown at a rate of 7.7% since 1985. The market landscape is broken into three areas...

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