Calyx & Corolla

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Title: Calyx & Corolla

Essay Details:

Subject: Business

Author: William M

Date: December 11, 2014

Level: University

Grade: A

Length: 2 / 351

Essay text:

However, the competition is well entrenched, as are the habits of the traditional consumer, who do not necessarily equate ordering flowers with the traditional dry goods /clothing catalog channel. Positioning / Targeting / Product Differentiation Calyx & Corolla has positioned themselves as a slightly upscale provider of flowers vs. the traditional FTD retail shop. Calyx & Corolla also targets a more planned purchase, whether from an individual or company account. Although positioned to be affordable, the extra care and service for the product and customer does reinforce the slightly higher prices versus the retail shop...

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