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The company is placed in the flowers industry and it has some serious competition in the FTD, and other retail florists. The company generates more than half of its revenues from the 3 months of the year, February, May and December while summer resembles slow business. The company has healthy relationship with its grower suppliers and its delivery partner, Federal Express. Due to high operating and marketing costs, the company seeks to improve the losses reported on its financial statements. They have been using myriad marketing strategies suck catalogs distribution, continuing programs, product mix and co-branding, etc...
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