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Essay Details:
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Essay text:
This permits Calyx & Corolla to provide fresher, longer-lasting flowers to consumers. The management of Calyx & Corolla is contemplating a change in their long-term business strategy as they examine their ability to compete with more traditional outlets such as retail flower shops and wire services like FTD. Ruth Owades, the founder of Calyx & Corolla, has hired Marketing Consultants (MarCo) to assess the strengths and weaknesses of her business and make recommendations on how her company can fully develop their mail order concept.
Background:
Calyx & Corolla is a small mail order flower company that was founded in 1988 by Ruth
Owades...
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Common topics in this essay:
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- Direct Mail
- Is Royal Mail justified in offering and promoting its direct mail services?
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