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Values are important to marketers as they can be translated into consumption vehicles as illustrated.
Cultural values and their relevance to comsumer behaviour
e.g. achievement and success(value)----acts as a justification for acqiusition of goods(relevance to comsumer behaviour).
Religion is a major cultural variable and has significant if not always apparent effects on marketing strategy.
e.g. the identification of sacred objects and philosophical systems,beliefs and norms as well as taboos,holidays and rituals are critical for an understanding of a foreign market.
Demography & Social Structure
Aging of population----while world population is growing dramatically, the growth patterns are not consistent around the world...
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