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Essay text:
In
2003, it continued to lead the woods market in both units sold (18% share) and
revenues (24% share). In the irons market, it had 17.2% share of units sold and
26.1% share of revenues. Callaway's Odyssey brand led the putter category with 42%
share of units and 49.4% share of overall revenues. With the formation of its Top-Flite
subsidiary, Callaway is now the number two player in golf balls worldwide.
Wide range of offerings
The company offers a wide range of products that encompass all price segments. It
has products for the professional as well as the amateur golfer. Its drivers, fairway
woods, irons and putters compete in all price segments and are available in a variety
of styles and specifications to suit the preferences and skill levels of all golfers...
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