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Problem Definition
? Callaway Winery is an established and profitable winery. Recently, Callaway’s profits have steadied, and with many competitors, the company seeks to boost its market position. Callaway Winery’s objective is to maximize their profits while focusing on customer needs, increasing prestige, and determining how to market to their different customers.
? Callaway wants to focus on its customers and their needs. Callaway Winery has a wide range of customers consisting of different income levels, social status, etc. Through research, Callaway’s customers consist of expert wine drinkers, semi-expert wine drinkers, and non-expert wine drinkers...
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