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Callaway Marketing Strategy

Callaway Marketing Strategy

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Title: Callaway Marketing Strategy

Essay Details:

Subject: Business

Author: Jennifer K

Date: June 9, 2015

Level: University

Grade: A

Length: 3 / 707

Essay text:

Callaway now can also use the products of its recent acquisition of Spalding to further reach a wider customer base. As it continues to pursue a better research and development program this will enhance its value chain capabilities and allow them to compete even stronger within the golf industry. The case speaks about Callaway's principal value chain activities being product development, purchasing, assembly, quality assurance, and marketing. Callaway's value chain does not appear to differ significantly from that of its rivals, outsourcing versus internal activities seem to be similar. Some resource and capabilities that I think will be important for Callaway in the future are: ? Continuous product innovation and improvement...

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