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Callaway Golf Marketing

Callaway Golf Marketing

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Title: Callaway Golf Marketing

Essay Details:

Subject: Business

Author: Herman A

Date: April 9, 2016

Level: University

Grade: A

Length: 3 / 616

Essay text:

Golfers tend to try any brand if it will make them play better. ? CGC is the #1 golf manufacturing company in the world. With its size, this gives them power and advantage over competitors as they enjoy large economies of scale. ? To promote its products, Callaway uses the following promotion mix: media advertising, sponsorship, special promotions, golf shows, and demo days. ? Another way Callaway promotes its products is by sponsoring professional golfers on all of the major golf tours. This builds a brand identity, awareness, and loyalty with its existing and potential customers. ? The company maintains premium prices because that gives them the highest profit margins and keeps the Callaway brand as a premium brand...

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