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As the world expands and changes, modern day lifestyles are becoming more and more in favor of the idea of a fast food service.
Strategy and Standardization
McDonald's is apart of the global market holding restaurants in many different countries all over the world. They are widening their horizons to incorporate more of the world's diverse population. By occupying 30,000 restaurants in over 119 countries, McDonald's is attacking the mass marketing aspect of the global business mix. McDonald's marketing strategy which includes some global elements touches upon aspects of each "P" in the marketing mix...
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