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Callaway Golf Company Case Analysis

Callaway Golf Company Case Analysis

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Title: Callaway Golf Company Case Analysis

Essay Details:

Subject: Business

Author: Richard A

Date: December 18, 2015

Level: University

Grade: A

Length: 6 / 1614

Essay text:

Of the U.S. golfers, 25% are seniors, 5.7 are women, and 2.1 million are juniors. The typical golfer is a 39 year old man who earns about $66,000 annually. Golf has also started to expand globally with 16 million and 2 million golfers in Asia and Europe respectfully. In 1999, the golf equipment industry took in about $2.7 billion in wholesale sales (2nd only to exercise equipment in the sporting goods category). This is slightly lower than the $2.8 billion from 1998. 2.) The golf equipment industry can be broken into two competitive groups: low-end and high-end manufacturers. The low-end manufacturers include Spalding, MacGregor, and Dunlop...

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