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Moreover, innovation was important because CGC had to be the technological leader to sell its products at premium price and continue to exceed customer expectations. The industry was also characterized as being driven by new product development because manufacturers were trying to bet each other to the next "best club" so CGC had to manufacture products that were differentiated from its own existing products as well as those of its competitors.
Helmstetter wanted to come up with products before consumers knew they needed them. To cultivate an environment of modernization, Helmstetter had team of scientists, engineers, and golfer working on 400 RCH Tough Questions...
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