Callaway

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Title: Callaway

Essay Details:

Subject: Business

Author: Olive V

Date: August 14, 2014

Level: University

Grade: A

Length: 1 / 298

Essay text:

Nike wants to take over the world someday; why not start with golf? Firms in other industries selling substitute products ? Weak- What would a substitute for a golf club be; a hockey stick? Nah, that wouldn't work. Potential New Entrants ? Moderate ? Moderate rather than strong due to the fact that a new company needs some innovation of their own to be able to compete with the goliath's of golf; a number of small companies on the other hand? Competitive Pressures from Buyers ? Normal ? The clubs are usually sold in retail outlets, where the price you see is what you pay a lot of the time; not much in the way of direct selling...

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