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Cancer Research UK said it has renewed its lobbying after research by Stirling University showed how influential such marketing was. The UK government is considering the measures called for by the charity.
In Scotland a bill is already proposed to ban the display of cigarettes in shops, and their sale in packs of 10. The Stirling study found nearly half of teenagers were aware of checkout marketing. Researchers found that the likelihood of a child taking up smoking increased by 35% for every tobacco brand they know. The Cancer Research UK study, which was based on a review of previous research, also pointed out that removing packs from checkouts could cut brand impressions by over 80%...
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