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It is then necessary to turn ideas into sustained action through the imagination and energy of people at all levels in the organisation. Purpose cannot be defined solely in terms of financial targets ? few employees rush into work each day eager to make money for shareholders. Strategy must be made more immediate and more tangible to people's everyday working lives. culture, values and commitment.
Bill Gates (founder of Microsoft of the USA), for instance, do not base strategy on today's but on a belief that they can create new resources faster than competitors.
key resources and capabilities are based in people...
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