CAH

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Title: CAH

Essay Details:

Subject: Business

Author: John C

Date: July 12, 2011

Level: University

Grade: A

Length: 7 / 1912

Essay text:

The company has successfully positioned its product as a superior offering and used extensive personal selling to promote and serve the product. Its strengths lie first in its superior product and the extensive product line. Additionally, CAH has design expertise and possesses four patents including one for the key safety feature. Second, CAH's sales force is essential to CAH's success. The sales force focuses on serving large ?°direct?± accounts and has been able to get approval from them. It established a distributor network across North America and has generated about 25% of annual unit sales...

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