CAH

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Title: CAH

Essay Details:

Subject: Business

Author:

Date: June 30, 2016

Level: University

Grade: B

Length: 6 / 1786

Essay text:

Its strengths lie in the extensive product line and possession of four patents including one for the key safety feature. Also, CAH's sales force is essential to CAH's success. The sales force focuses on serving large "direct" accounts and has been able to get approval from them. It established a distributor network across North America and has generated about 25% of annual unit sales. Finally, CAH's prominent reputation allows it to charge a premium when its competitors are mainly competing on price. The other two types of distribution are the Canadian Distributors who install and service units across Canada focusing on smaller chains, independent service stations and garages, and the US automotive wholesaler...

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