Cadbury Swot

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Title: Cadbury Swot

Essay Details:

Subject: Business

Author: Francis S

Date: June 24, 2015

Level: University

Grade: A

Length: 2 / 482

Essay text:

It is one of the biggest confectionery and beverage manufacturers in the world. For these reasons, the company has earned a lot of loyalty and trust from its consumers. Cadbury has over the years acquired quite a few other companies and because of this reason, is not completely reliant on just chocolate products. Now, with a well balanced portfolio that now includes leading brands across the chocolate, sugar, medicated confectionery and chewing gum segments and the acquisition of Adams; the company has more global presences and better prospect for growth. Weaknesses With the large number of acquisition that Cadbury Schweppes has made, a price was to pay...

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