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Essay text:
The communication objectives will focus towards market development, which is an appropriate strategy for Cadbury’s product, taking into consideration the company’s efforts to reposition the product. In addition, the Crush product(s) are in the maturity stage of the product life cycle, as a result the communication objectives will stimulate selective demand. In order to improve the outcome of Cadbury Crush relaunch, it is imperative that Cadbury develop the best message to the Crush target market as it relates to creating increased brand interest, promoting positive attitude towards the Crush product(s) and executing purchase decision from consumers...
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