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The firm is present in over 40 countries worldwide and employs 20,000 people. With an annual turnover in excess of 2 billion pounds, the company is very profitable and is in a very healthy financial state (Burns-Nurse 2008). The Board of Ariel Systems now wants to look at whether being Corporate Social Responsibility/Ethically Marketing oriented will move the company forward into the future.
Corporate Social Responsibility involves looking at the good of the wider communities, locally and globally and not only the company’s customers and profitability. Marketing and being Socially Responsible deals with ensuring that organizations handle marketing with utmost care and responsibility...
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