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that markets and its activities. Secondly, creating the advantage, the selling point, while recognising the environment it operates within is constantly changing.
R Lynch (2006, p7) concurs with time being an important feature of strategy, while developing a competitive advantage. Thirdly, the reliance on resources to create the advantage combined with the skills and knowledge to apply them. However, while I agree that the aim of strategy is to fulfil stakeholder expectations, I do not believe this is applicable for all stakeholders, this is confirmed by A Crane and D Matten (2004, p50) who state that a stakeholder "is harmed by, or benefits, from the corporation"...
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