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These theorists view strategy as a "rational process of long ?term planning, vital to securing the future of any organisation" (Whittington 2001: 4).
The Evolutionist on the other hand shares their view on strategy as an unpredictable event. They see the markets as a tough and unpredictable investment and as such encourage the keeping of operation cost low and options open. Among the theorists that share this view are Alchian and Oliver Williamson.
The systemic sees strategy as a sociologically efficient ?thing'. And argues that there is no best way to approach strategy and as such people has to achieve strategy by playing by the local rules...
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