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Essay Details:
Essay text:
Prestige seeking consumer behaviour Vigran and Johnson Model 7
6. Implication of Theory 8
References
Introduction
This report is an attempt to prove the applicability of 4 different definitions to 2 products and 2 services. It also provides illustrative explanations about the chosen product and services. Prestige can be defined often stands for specialty and uniqueness.
Any product that is prestigious is perceived by non segment as conspicuous, of high value and expensive. These perceived values are often created by the marketers. What is prestigious in one given situation may not be consider as prestige in other...
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