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This second level is satisfied only after the first level is satisfied. These individual needs, both psychological and physiological, combined with group influences, shape customer perceptions and buying motives.
Maslow’s Hierarchy
According to Abraham Maslow, basic human needs are arranged in a hierarchy according to their strength. Physiological needs are placed at the bottom of the pyramid. Physiological needs, sometimes called primary needs, are basic needs (hunger, thirst, shelter, and so forth), which tend to be very strong in the minds of most people. As basic needs are met, a person seeks to satisfy higher needs, such as, security, social, esteem and self-actualization...
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